According to a report by Bangkok Post, London-based residential design studio Yoo is opening an office in Bangkok. Yoo has 80 projects in 34 countries and one of the projects which we are familiar with is Khun by Yoo in Thonglor, Bangkok. Khun by Yoo is a freehold condominium in the heart of the upmarket Thonglor district and is developed by Sansiri. It is the highest price per square meter in Thonglor.
Yoo’s Bangkok office will complement its current one in Hong Kong. The Bangkok office will focus more heavily on projects in Southeast Asia. What Yoo does is that it partners with celebrity designers and work with developers to create a brand residence for property buyers. These developments are usually more premium due to higher end materials being used as well as due to their unique designs.
Yoo plans to open a hotel in Phuket called Yoo2 by 2020. According to Savills, Yoo has the largest market share in non-hotel branded residences and has the largest number of branded projects, even more than Marriot’s Ritz-Carlton and Four Seasons. Yoo holds 13 per cent of the total branded-residence projects worldwide.
The company is also currently working on projects in Kuala Lumpur, Malaysia and Hong Kong.
The Invest Bangkok Property editorial team