Thailand’s private hospital sector is driving efforts to position the country as a premier global hub for medical and wellness tourism.
Industry leaders believe that the increasing global focus on health and well-being presents significant opportunities, leveraging Thailand’s strengths in tourism, advanced medical care, cosmetic surgery, and wellness services to drive economic growth and international market expansion.
This vision aligns with data from the Global Wellness Institute (GWI), which highlights a surge in consumer demand for health-focused services, prompting rapid business adaptation. The global wellness industry has seen significant growth, expanding from USD 4.6 trillion in 2020 to USD 6.3 trillion in 2023, with projections indicating further expansion to USD 9 trillion by 2028.
Thailand’s established reputation as a leading tourism destination provides a strategic advantage. The country attracts high-value international visitors through its diverse natural landscapes, rich cultural heritage, exceptional service standards, and expertise in both modern and traditional Thai medicine. These factors create a strong competitive edge, reinforcing Thailand’s potential as a top destination for medical and wellness tourism.
Dr. Artirat Charukitpipat, CEO of Bumrungrad Hospital in Bangkok, shared insights with Thansettakij, noting that while Thailand’s economy is projected to grow by 2.7% this year, it remains heavily reliant on external revenue, particularly from tourism. Despite challenges posed by the COVID-19 pandemic, the tourism sector has demonstrated resilience and a strong recovery, outperforming other foreign income-generating sectors.
She emphasized the vast growth potential of medical and wellness tourism, urging all stakeholders to prioritize sustainability and well-being as foundational pillars of Thailand’s future economic strategy. She also highlighted the global shift toward longevity and healthy living, requiring Thailand’s healthcare sector to adapt and innovate.
Bumrungrad Hospital, celebrating its 45th anniversary, has expanded into holistic care through its subsidiary, VitalLife Scientific Wellness Center. Specializing in anti-aging, cosmetic enhancement, and weight management programs, the center has experienced steady growth for over two decades, underscoring the rising demand for medical and wellness tourism.
Dr. Artirat underscored the increasing relevance of longevity medicine, which aims to extend healthy lifespans by preventing disease and promoting overall well-being. She noted that while Thailand’s current life expectancy stands at 80 years, future advancements could push this figure beyond 120 years.
Lapasrada Lertpanurot, CEO of Master Style Pcl, which operates Masterpiece Hospital in Bangkok, emphasized the importance of Thailand establishing a clear global identity.
She acknowledged ongoing economic and social uncertainties, including the impact of global events such as the U.S. elections on Thai markets. To mitigate these external risks, she advocated for targeted investment in tourism, healthcare, and wellness—key national strengths—to sustain long-term economic stability.
She stressed the need for stronger collaboration between the public and private sectors to enhance Thailand’s positioning in medical and wellness tourism, attracting foreign investment and reinforcing the country’s economic resilience.
Dr. Tanupon Wirunhakarun, Chairman of the Executive Committee at BDMS Wellness Clinic and BDMS Wellness Resort, part of Bangkok Dusit Medical Services Pcl (BDMS), confirmed the company’s strong commitment to the wellness sector.
BDMS has seen a rising number of international patients, with preventive medicine now accounting for 11% of its treatments—a figure expected to grow significantly.
He highlighted Thailand’s potential to surpass pre-pandemic wellness tourism figures of 15 million visitors annually by 2024-2025. Citing GWI data, he noted that wellness tourists spend an average of 60,000-70,000 baht per trip, significantly higher than general tourism expenditures.
Dr. Tanupon expressed confidence that with enhanced collaboration between the government and private sector, Thailand could achieve a top-five global ranking in wellness tourism. Currently, the United States, Germany, China, France, and Japan lead the sector, with Thailand ranking 15th.
Dr. Wittaya Wanpen, Assistant Director of Praram 9 Hospital, observed shifts in Thai consumer spending within the wellness sector since mid-2024, reflecting economic conditions.
He noted increased price sensitivity among domestic wellness tourists, particularly in cosmetic procedures and minor treatments, with a growing preference for home-based care over hospital stays.
Despite this trend, Praram 9 Hospital continues to cater to a wide range of clients. While demand for premium services has softened slightly, the hospital’s core strength lies in complex medical treatments, which generate over 50% of its revenue, followed by cosmetic surgery and wellness services.
With a strong foundation in healthcare, tourism, and wellness services, Thailand is well-positioned to become a global leader in medical and wellness tourism. By fostering innovation, attracting international investment, and strengthening public-private partnerships, the country aims to capitalize on the growing demand for health-focused travel and well-being services, securing its place as a top-tier destination in the global wellness market.
Source: The Nation
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