The Ministry of Tourism and Sports aims to attract at least 1 million Japanese tourists to Thailand by the end of this year, an official has stated.

Polphum Wipatphumiprathet, an aide to Tourism and Sports Minister Sermsak Pongpanich, mentioned on Sunday that the ministry is actively seeking ways to increase Japanese tourist numbers and plans to discuss enhancing tourism cooperation with relevant Japanese authorities.

Mr. Polphum highlighted that Japan, with a population of 124 million and being the world’s fourth-largest economy, represents a significant market. Japanese tourists are also regarded as high-quality visitors.

“Japan is a crucial tourist market that we must sustain and expand,” Mr. Polphum stated during his visit to the Tourism Authority of Thailand’s office in Japan.

Last year, around 800,000 Japanese tourists visited Thailand, and the ministry aims to increase this figure to 1 million by the end of this year. Achieving this target is expected to contribute to the ministry’s goal of generating 3.5 trillion baht in tourism revenue.

From January to June this year, out of 17.5 million foreign arrivals, 470,789 were Japanese tourists. The top five foreign arrivals during the first half of the year were from China (3.43 million), Malaysia (2.43 million), India (1 million), South Korea (934,983), and Russia (920,989).

Mr. Polphum emphasized that tourists prioritize safety, hygiene, and convenience. The ministry is committed to developing and promoting tourism to attract more international visitors, thereby boosting the country’s economic growth.

Source: Bangkok Post

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